Category Founder’s Ledger

Building Doc Bankman and, before it, boomering: real numbers, real decisions, mistakes included.

The Pain of a Pivot

Humans hate change. We value consistency. So my decision to pivot our business has not been easy. Over the next week I will use this blog to detail our strategy and pivot. We will cover the new business model, product…

Finding our Niche at boomering

When we conceived boomering we had in mind a family communication platform – based on voice – that would enable families to share stories intimately. We wanted to bring back the dinner table conversation. A place where everyone is included,…

Crossroads and Countdown

It’s hard to write this post but it’s necessary. My startup is at a crossroads and in need of a pivot. We have about 6 months cash flow left. Our initial idea was an audio only messaging platform for the…

Building The Babel Tower in Startups

As we explore the possibilities of using AI to enhance our business operations, I’ve been reflecting on my experiences in the tech industry, particularly the pervasive issue of ineffective communication. People suck at communicating. Humans misunderstand, intentionally sometimes, they are…

Managing A Remote Team

At Boomering we’re completely remote. One of my cofounders is in Berlin, the other in Pune. Our developers are in Pune, and our designers are in Nairobi. I’ve managed remote teams before, so this isn’t entirely new, but there have…

Journey as a Founder

The last couple months have been busy. I’ve set up a company and started building the product. I’ve recruited my cofounders and 3 developers to start building Boomering’s first product. I’ve got a list of 200 angel investors in Germany…

Boomering’s customer problem

I strongly believe that text based chat apps and messaging services are locking out baby boomers from communicating with their kids and grandkids. I think there are some serious problems with how humans communicate now, which include the frequency, the…