Category Founder’s Ledger

At Boomering we’re getting ready to go into development. I’ve hired a group of 6 developers and were about to set off on building the product. Over the last three weeks I’ve been spending a lot of time writing user…

I’m worried about distribution. In consumer software distribution is king. No distribution, no network effects, no value. How does one begin to acquire customers? There’s loads of information online and in fact much of it is useless. It’s all quite…

Consumer software always appealed to me more than b2b. Over my career I’ve only worked on consumer products. From mobile money, to mobile gaming, to savings and loans products, each of these products was offered directly to users across multiple…

At Boomering we’re building product now. Over the last month I have spent most of my time with designers and developers in Figma and Google Docs and Github. At the moment, I’m the only full time employee; even so I’ve…

Since ClubHouse exploded onto the scene in 2020 and early 2021 there has been a ton of interest in social audio companies. I think the pandemic helped push this rise. People likely had never felt so separated, and hearing another…

Building a company is all about doing things for the first time and trying not to screw them up too bad. So what should I do going forward? I think the goal should be to generate as many leads as…

Rapid prototyping works. It’s also super fun. Today in our design thinking class we prototyped solutions for a hybrid learning classroom. The instructors brought a range of stuff to build prototypes, from egg crates to tin foil to arts and…

We started a design thinking course today. There was some interesting cultural dynamics as our professors are both German. Germans are generally stereotyped as rigid, structured thinkers. Design thinking is a flexible, iterative process. They did very well, even with…

That’s the title of the new course I started today in my MBA program. The professor also teaches at Darden. His main thesis today was that the West world still massively under appreciate how much the future of industrial business…

There’s a point in the Netflix documentary “Inside Bill’s Brain” where the director asks Bill what he focuses on, and Gates responds “Optimization.” That’s a powerful word from one of the most powerful men out there. I feel like I’m…

Here’s a great series I started in preparation for founding a company. Tons of value in this.

Marc Andreessen penned a fantastic blog last week titled “It’s Time To Build.” As someone whose seriously considering starting a company after my MBA, this resonated strongly. The key take aways for me: The problem is desire. We need to…